Jacob Rohner AG buys D2C company Blacksocks. Image credit: Blacksocks

Jacob Rohner to take over Blacksocks

19 September 2023 11:42

Swiss TextilesZurich CCGreater ZurichSt.GallenBodensee

Supporting partner

Balgach/Zurich - The sock company Jacob Rohner from the canton of St.Gallen is to acquire the Zurich-based firm Blacksocks. In so doing, the company aims to strengthen its presence in the area of duirect-to-consumer sales. The Blacksocks location in Zurich is to be kept open, with all employees retained, for the time being.

Jacob Rohner AG from Balgach in the canton of St.Gallen has agreed a full takeover of the Zurich-based firm Blacksocks, further details of which can be found in a press release. Samy Liechti, co-founder and CEO of Blacksocks, will therefore be handing over management responsibility of the company to Hermann Lion from Jacob Rohner. However, he will remain in a consulting role over the next three months to advise the new company owner.

Blacksocks offers socks and underwear by subscription or as individual deliveries. In so doing, it relies on the direct-to-consumer (D2C) model, in which products are offered online and delivered directly to customers without the use of any intermediaries.

“This acquisition will position us as a market leader in the D2C channel and we are delighted to have the opportunity to serve Blacksocks customers with our quality”, comments new CEO Hermann Lion. He also sees huge potential to expand production, logistics and distribution of Blacksocks products.

According to the press release, the brand name Blacksocks will be retained moving forward. Nothing will change for the customer base. Moreover, the plan is also for the Blacksocks location in Zurich to be kept open, with all employees retained, for the time being.

Jacob Rohner also specializes in the area of socks. Founded in 1930, the company primarily manufactures functional socks for sports and leisure pursuits, as well as those for everyday requirements. ce/ssp

Supporting partner

Swiss Pavilion Digital