Advertima finds important partner in UAE
11 May 2023 13:04
Advertima, which calls itself the global market leader in real-time audience measurement, has entered into a partnership with the Dubai-based company DigitAll. According to a press release from the company from St.Gallen, this collaboration makes DigitAll the exclusive representative of Advertima in the Gulf States.
DigitAll, a subsidiary of W Group and a regional leader in the development of smart advertising media, will be using Advertima’s proprietary Smart Targeting technology in digital outdoor advertising on screens in public spaces (called digital out-of-home advertising or DOOH) at shopping malls and retailers in the United Arab Emirates (UAE). According to the information provided, installation has already started. It is expected to be completed by the end of 2023 in all 53 metro stations, more than 200 superstores, and more than 40 malls in Dubai.
Advertima’s technology based on artificial intelligence can be used by advertisers to gain insights into their buyers. It can precisely determine characteristics such as age, sex, and target group affiliation as well as the behavior of the audience and automatically display relevant content on the advertising screens.
W Group’s CEO Habib Wehbi commented; “The ability to offer real-time targeting and audience measurement in the GCC region is a game-changer for our industry.” Advertima’s CEO and founder Iman Nahvi also highlighted the advantages for his company: “With DigitAll, we’ve found a partner pushing the boundaries of innovation in the OOH and in-store retail media space, not just in this region but even at a global level.” ce/mm