ABB opens expanded headquarters for robotics in the USA

18 March 2024 09:20

Greater Zurich

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Zurich/Auburn Hills - ABB has expended its robotics headquarters in the USA by 30 percent. In so doing, the group, which specializes in electrification and automation processes, is seeking to support growing robotics segments such as packaging and logistics, the construction sector, life sciences and the production of electric cars.

ABB, a pioneering technology leader based in Zurich, has invested 20 million US dollars in its North American headquarters and manufacturing facility for robotics in Auburn Hills in the US State of Michigan, further details of which can be found in a press release. The investment in this facility, the footprint of which has been expanded by 30 percent, comes as part of the previously announced package of 170 million US dollars, with which ABB intends to drive its electrification and automation businesses in the world’s second-largest robotics market. Since 2019, the ABB Robotics division has invested more than 30 million US dollars in its Packaging and Logistics hub located in Atlanta, in addition to the Life Sciences and Healthcare Research Lab in Houston and the R&D hub in San Jose.

With the opening of the redesigned ABB headquarters for robotics, the company is “reaffirming our commitment to industry leadership in the US”, as Sami Atiya, President of the Robotics and Discrete Automation Business Area at ABB, explains in the press release. With this expansion, ABB is seeking to capitalize on the increasing adoption of robotics and Artificial Intelligence (AI) in industries such as packaging and logistics, food and drink, construction, healthcare and life sciences, as well as the production of electric vehicles.

According to the information, ABB will showcase its leading hardware and software solutions in the new Customer Experience Center and, together with its customers, seek to pioneer the latest digital and AI-powered automation technologies. The new integrated training center will provide training and further education opportunities to more than 3,000 employees and students each year.

The expansion will also lead to the creation of 72 new, highly qualified jobs in the region. This is being supported by a performance-based grant of 450,000 US dollars from the Michigan Business Development Program. ce/mm

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Swiss Pavilion Digital