Mammut expands into South Korea
13 November 2023 13:55
Mammut Sports Group AG is preparing to enter the South Korean market. From the autumn/winter season 2024, the internationally active mountain sports outfitter from Seon in the canton of Aaragu will sell its products in the Korean outdoor market, according to a statement from Mammut. The local partner will be the distribution company Creas F&C Ltd.
“Creas F&C has an impressive track record in building premium brands in Korea and will undoubtedly be able to fully exploit our potential in this important outdoor market,” commented Mammut CEO Heiko Schäfer in the statement.
The expansion into South Korea follows Mammut's market entry in China and Japan. The Aargau-based company's Japan team will support the development of the business in South Korea. “We believe that our high-quality products will match the needs and expectations of South Korean outdoor enthusiasts well,” added Schäfer. ce/hs