Switzerland remains the top location for family businesses

29 January 2024 12:50

Zurich - In the assessment of the best locations for family businesses, Switzerland has outperformed its own record from last year by a further 1.2 index points. For the third time in a row, Switzerland tops the global rankings compiled by PwC, followed by Sweden and Germany.

Switzerland again tops the charts of the third edition of the EMEA Private Business Attractiveness Index compiled by PwC Global. As the global consulting firm summarizes in a press release, Switzerland claimed several gold medals in relation to the framework conditions for family businesses across the EMEA (Europe, Middle East and Africa) economic area. At 73.1 index points, Switzerland outperformed its record from last year by 1.2 points.

​“Switzerland combines entrepreneurship, innovative technologies and the skills of people for the benefit of companies”, comments Norbert Kühnis, Head of Family Businesses and SMEs, PwC Switzerland, in the press release. He adds: “This makes us a winner both in terms of attractiveness as a location and as a hub for successful family businesses”. Sweden and Germany followed in second and third place respectively.

As GDP does not reflect the complex reality sufficiently accurately, PwC is of the view that countries must go beyond pure growth to strengthen the resilience of their infrastructure, promote a thriving start-up landscape with diverse financing options and define clear net-zero targets, in addition to ensuring equality within workforces and strengthening public administration. After all, family businesses choose to establish a presence in countries based on their commitment to holistic growth.

The press release praises the adjustment of corporate taxation in Switzerland due to the fact that this generates increased transparency and security. Switzerland is ranked in second place for this category, as it is in relation to the “Start-up ecosystem” category. However, Switzerland managed to claim top spot in the categories of “Private business landscape” and “Education, skills and talent”. ce/mm

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